🌿 Ruby Brews Philosophy

Single origins and curated blends are our canvas. Every origin, processing method, soil, and cultivar is different—we strive to highlight those differences. We roast to respect the bean and the farmer—aiming for sweetness, clarity, and balance rather than smoke and scorch. Each coffee should taste like where it’s from, not where it was burned.

Mass‑market coffee—whether from a national chain or the grocery shelf—is usually commodity grade, roasted very dark to hide defects, often pre‑ground, and warehoused for months. It frequently sits on shelves, degrading quality. It’s consistent, but consistently dull—and the people who grew it often see the least reward.

Ruby Brews: We buy quality lots with transparent sourcing, roast weekly in small batches, and ship on a reliable rhythm so you taste the place and the work behind every cup. Our blends are composed to highlight sweetness and balance—not bitterness.

💎 Specialty Coffee Value

Specialty beans cost a bit more, but the difference per cup is small—often just a few dimes—and the payoff is huge: unique, vibrant, fresh instead of commodity and stale.

Rough guide per cup: Ruby Brews specialty ≈ $0.60–$0.70. Mass‑market pre‑ground (bulk tins) ≈ $0.30–$0.40. The difference is just a few cents—what you get back is unique, vibrant, fresh coffee instead of commodity and stale.

Those extra cents support careful picking, higher‑quality processing, and fairer pay. You taste the difference—and so does the supply chain.

📦 Storage Matters

What it is: Air, light, moisture, and time degrade flavor. Protecting beans from these is the easiest way to keep coffee tasting great.

How to use it: Keep beans sealed, cool, and dry. Use the bag’s one‑way valve; avoid fridge/freezer cycling (condensation is flavor’s enemy). If you must freeze, portion airtight and thaw once. Aim to finish a bag within 3–4 weeks of roast.

Ruby Brews: We pack in resealable, valve‑equipped bags and time shipping to your weekly cycle so you’re brewing at peak freshness.

🌱 Why Whole Bean?

What it is: Whole beans keep flavor locked in until the moment you grind. Ground coffee oxidizes fast, dulling aroma and sweetness; whole bean preserves the aromatics and oils that make coffee feel alive.

How to use it: Grind just before brewing. Coarse for French press, medium for drip/pour‑over, fine for espresso. A consistent grinder is the biggest flavor upgrade most home brewers can make.

Ruby Brews: We promote whole bean for the best flavor. We can grind to order on request, but once coffee is ground and not brewed promptly, we can’t promise ideal quality. Our subscription sends three 12 oz bags monthly—roasted Monday, shipped Tuesday—plus a rotating bonus sample.

🔥 The Roast

What it is: Roast level steers flavor. Light brings fruit and florals, medium balances sweetness and body, darker leans chocolatey and bold. Development after first crack shapes sweetness vs. roastiness.

How to use it: Choose roast by mood and method—light/medium shines in pour‑over and drip; medium for everyday versatility; medium‑dark for milk drinks. If a coffee tastes roasty or ashy, try a lighter roast.

Ruby Brews: We roast in small weekly batches to showcase origin character (no burnt flavors). Your coffee is timed to arrive in its sweet spot.

📘 Brew Guides (Step‑by‑Step)

Dial in quickly with these simple starting recipes. Keep ratio and temperature steady; adjust grind to fine‑tune taste.

Pour‑Over (V60/Chemex)

Ratio: 1:16 (25 g coffee → 400 g water) • Grind: medium • Water: ~200°F • Time: 2:45–3:15

• Bloom 40 g for 30–45 s
• Two or three steady pours to 400 g by ~2:15
• Drain and enjoy

French Press

Ratio: 1:15 • Grind: coarse • Water: ~200°F • Time: 4:30

• Add coffee + water, stir
• Place lid on (plunger up)
• At 4:00 break crust & skim
• Press at 4:30

Cold Brew (Concentrate)

Ratio: 1:5 • Grind: coarse • Time: 14–18 hr in fridge

• Combine coffee + cool water
• Steep covered in fridge (14–18 hr)
• Strain
• Dilute 1:2 for service (to taste)

Espresso (Baseline)

Ratio: ~1:2 • Dose: 18 g in → 36–40 g out • Time: 25–32 s

• Faster than 25 s? Grind finer.
• Slower than 32 s? Grind coarser.
• Aim for syrupy, balanced shots.

Ready when you are

Three 12 oz bags of whole bean Ruby Brews, shipped monthly for $50. Free shipping, bonus sample, cancel anytime.